Will Snapcash be as Successful as Snapchat?

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Snapchat, a weirdly popular app in which users can send pictures to others for a limited amount of time, has just gotten sketchier…

The app that is notoriously known for nudes has now teamed up with Square (a mobile payment company) to allow people to send money to their recipients called Snapcash.  Customers will just simply have to go to the profile they would like to send funds through and type in the amount desired. From there, Square will transfer the funds directly to the receiver as long as both parties give the app their debit card information.  They stress the importance of their security features associated with Square, also mentioning that there is an 18 year old age requirement (Although they seemed to appeal to teens in the ridiculous advertisement that you can watch here).  Many are questioning if the feature will actually work smoothly or if it’s really necessary.

But this isn’t the first time Snapchat has had to deal with critics.  When the app first debuted in 2011, ‘sexting’ was a major concern.  The idea that people could send each other pictures for a few seconds at a time and then never allow them to be seen again led to thoughts that the app may be used for naughtier purposes rather than a way to express oneself in a “silly” matter.  Then as updates were made features like different filters and the time could be displayed.  However it could also record how fast your phone was moving at the time of the snap and many wondered if this encouraged driving while Snapchatting.  And let’s not mention the multiple nude photo leaks Snapchat has had to deal with in the past.

Concerns followed the release of Snapcash as many felt as if this would be used as a system that would promote selling your “goods” to strangers willing to pay for them.  On the other hand, others say that it will allow fans of their favorite celebrities or independent artists to contribute easier and faster.

And who knows how it successful it will really be.  I mean there are already countless apps that let you perform this feature such as Venmo and Square Cash (that also have a better reputation.)  However Snapchat has over 100 million active monthly users which may give them the edge over the competitors.  Any way you look at it, the majority of users will probably wait to see how reliable this new feature is before giving away their information.