Can Vitamins or Supplements *Really* Fix Your Hair?

Heaven Golladay, Science Editor

It’s 2020. You’re on Instagram. One scroll down, and you see Kim Kardashian saying how much SugarBearHair changed her life. The next, some fan page is still talking about Dramaggedon 2  (Guru drama…over vitamins). If you’re involved with the modern age of influencers, you likely know that there are so many health products like detoxes and vitamins being constantly promoted, but do you know if they actually work?

Today, the pharmaceutical and social media giant that is SugarBearHair has nearly 3 million followers on Instagram, with people like Kim Kardashian and Salice Rose advocating for the supplement. One could argue that they were one of the first lifestyle products that were so widely advertised. 

As a young athlete, who is an avid weightlifter and inclined to the world of health and medicine, teenager Krista Burner doesn’t really believe the hype surrounding the product.

She shared, “With the uprising and excess use of this vitamin dominantly promoted by popular celebrities, I don’t believe it has a big effect to healthy skin, hair, and nails. Biotin is a great way for certain aspects of your body to feel strong, but I feel that these aspects work more with genetics.”

SugarBearHair claims to give people healthier hair with its pastel, vegan, low sugar, and gluten-free gummies filled with plenty of vitamins and minerals, if you take two a day. The main ingredient of the gummies is biotin, which is a water-soluble B-vitamin, with each containing about 2,500 mcg (which is over 100 times the recommended amount for adults). 

When it comes to biotin, there aren’t many explicit research statements insinuating anyone can benefit from an increase in the vitamin, but instead those who specifically struggle with producing or consuming it.  Some sources (like the med-bots on actually say that “genuine biotin deficiency is quite rare,” because it is found normally in foods we eat.

In 2017, medical researchers Deepa Patel, Shane Swink, and Leslie Castelo-Soccio studied the actual effects of biotin to see if it truly did stand up to its commercial claims. 

The research concluded with them finding that biotin did seem to have an affect on the hair development they followed in their study, however only in some. As stated earlier, they concluded that those who truly benefited from biotin were those who had some form of a vitamin deficiency.

For the most part, in developed countries such as the United States, biotin deficiencies aren’t something that you should worry about (Unless you’re pregnant, almost half of all pregnant women experience biotin deficiencies). Therefore, if you don’t have a biotin deficiency, you wouldn’t experience a very noticeable change after consuming SugarHairBear vitamins daily.